How do I sell a domain name on a marketplace?
Step-by-step listing process
First, choose a marketplace. Popular options include Sedo, Afternic, Dan, and GoDaddy. Each has different fees and reach. You can list on multiple platforms, but you must manage exclusivity and pricing carefully.
Then create a listing: enter the domain, set a price (buy-it-now or make offer), and add a description. Once a buyer commits, the marketplace handles payment and transfer instructions. You'll need to unlock the domain and provide an authorization code.
- Choose a marketplace that fits your domain type and budget.
- Set a clear price or minimum offer to filter serious buyers.
- Use the marketplace's escrow to protect both parties.
- Transfer the domain only after payment is confirmed.
Fees and payment
Marketplaces typically charge a commission—often 10% to 20% of the sale price, sometimes lower for high-value sales. Some also charge listing fees or minimum commissions.
Payment is usually released to you after the buyer confirms receipt of the domain. Payout can take a few days to a couple of weeks depending on the marketplace and your location.
Common mistakes
- Listing on too many marketplaces without coordinating prices, which can confuse buyers.
- Forgetting to unlock the domain or provide the auth code, delaying the transfer.
- Accepting payment outside the marketplace's escrow, which increases fraud risk.